App "Anisave"

In the subject of Media Design, I created a corporate design for the fictitious company "Anisave". However, I concentrated on the digital appearance of the company, both on the smartphone and on the desktop.  "Anisave" campaigns for animal welfare and educates about the extinction of species and the "Red List". It was particularly important to me to deal with the topic in a playful way in order to keep the user on the application for as long as possible. Small animations lighten up the serious topic and point out the extinction of species in the last decades. The daily changing "animal of the day" is meant to motivate the user to donate and the quizzes are meant to acquire knowledge in a playful way. The logo is a variable figurative mark that changes monthly in the application. It is based on a circle, which is supposed to symbolize the earth and is colored red, representing the urgency of our action. However, the antelope is the main logo and is used on business cards, stationery, and envelopes.