App "Trac" for Adidas

During my semester abroad in Dublin, I worked with the German company Adidas and designed a product for them. It was up to me whether the product was a piece of clothing, a campaign, or something else. My group and I developed the app "Trac", which is supposed to guarantee safety while doing sports. The main function of the app is to plan routes, but with the added factor of safety. A personalized QR code that can be sent to friends and family allows route tracking and automatic calculation of route time. In case of a longer stay on one spot or the expiry of the calculated time without arriving at the destination, emergency contacts and rescue services are automatically contacted. In addition to the application, you can also find various advertising materials and sportswear that are marked with the QR code. For example, a starter pack can be ordered that contains things like towels, water bottles, and a windbreaker. The Qr code is prominently placed on these items to make it easier for first responders to call rescue services and emergency contacts in case of possible accidents by scanning the code.